Please review the Privacy Policy for the web site (the “Site”) of the West Michigan Center For Arts + Technology (the “Center”). By using the Site, you agree to follow and be bound by this Privacy Policy. If you do not agree with any of the terms of the Privacy Policy, please do not use the Site. The Center reserves the right to terminate or alter the Privacy Policy at any time without notice to you. Please review the Privacy Policy regularly for changes. Your use of the Site following the posting of any changes to the Privacy Policy constitutes acceptance of those changes. The Site is intended for adults aged 18 and older, and is not intended for or directed to persons under age 18. The Center does not collect personal information through the Site from any person known to be under the age of 18.
INFORMATION COLLECTION
There are several kinds of information we collect. For all visitors to the Site, we collect and log your IP address. An IP address is a number automatically assigned to your computer whenever you access the Internet. We collect IP address information to better administer our system and to gather aggregate information on visitors to our Site, on how our Site is being used, and on the pages visitors are viewing. For example, the information can be used to let us know what percentage of users come from North or South America. This aggregate information may be shared with other organizations. To maintain your anonymity, we do not associate IP addresses with records containing personal information. We may use IP address information, however, to personally identify you in order to enforce our legal rights or when required to do so by law enforcement authorities.
COOKIES
We may also place small data files, called “cookies,” in the browser file of your computer’s hard drive. These cookies automatically identify your browser to our server when you interact with the Site. Most browsers automatically accept these cookies. We may use cookies to determine whether you are logged in to the Site, and to temporarily store application data.
SURVEYS
At times, you may be asked to complete survey questions that appear on the Site. If you agree to participate in the survey, you will be asked to review and accept certain additional terms and conditions relating to the use of the information you furnish, which may include personally identifiable information. Any survey terms and conditions are in addition to the Privacy Policies set forth in this Agreement.
E-MAIL COMMUNICATIONS, NEWSLETTERS AND RELATED SITES
The Site provides you with the opportunity to receive communications from us or third parties. Once you have decided to receive such communications, you may later decide to stop receiving them. To stop receiving communications, please follow the instructions given on the Site corresponding with the communication you are receiving or contact Communications and Development. Please be aware that e-mail communications may not be secure and may be susceptible to interception by third parties.
INFORMATION FOR ONLINE TRANSACTIONS
Some areas of the Site may allow you to make online donations or other transactions. In connection with such transactions, we collect data necessary to complete the transaction and other information that is furnished by you. This information may be furnished to a third party in order to facilitate the transaction.
AGGREGATE INFORMATION
We use general traffic, Site usage, and length of stay information for statistical reporting and may share such reports with organizations with which we have a business relationship. This aggregate information does not personally identify you.
OTHER SITES
Our privacy policies apply only to your use of the Site. The Site contains links to third party sites, including sites that may indicate a special relationship with us. While we do not disclose personably identifiable information to the parties operating linked sites, we are not responsible for the privacy practices of such other sites. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you.
DISCLOSURE TO THIRD PARTIES
Except as set forth in this Privacy Policy, we will not disclose to companies and people other than the Center, its employees, agents, subsidiaries, affiliates, licensees, and administration, any personal information we gather from you. Any personal information provided to the Center, its subsidiaries, affiliates, and licensees will be treated in accordance with the terms of this Privacy Policy, unless you are notified otherwise. In the following limited circumstances, we may release personal information to third parties: (1) to comply with applicable legal requirements such as a law, regulation, search warrant, subpoena, discovery request, or court order; or (2) in special cases, such as harm to you or others.
We may provide information about you that does not allow you to be identified or contacted (“Aggregate Information”) to third parties. Depending on the circumstances, we may or may not charge for this information.
INTERNAL HANDLING OF PERSONAL INFORMATION
We want your personal information to remain as secure as reasonably possible. That is why our system combines technical safeguards and employee access restrictions. On the technical side, we use Secure Sockets Layer encryption technology for any forms in which you provide credit card information to protect the integrity and privacy of the personal information you provide to us through the Internet. To take advantage of these technical safeguards, your computer must meet the minimum browser requirements for the Site, which is Internet Explorer 5.0 (or an equivalent browser level) or higher. Only authorized Center employees are permitted to access your personal information.
We may use your voluntarily submitted information, including personal information, in a manner that is consistent with this Privacy Policy, including the following:
• To enable us to verify user credentials in order to maintain reasonable security;
• To provide our editors with information that is useful in developing new features and services for our users;
• To allow us to potentially vary advertising based on user preference, usage preferences, and demographics;
• To enable us to develop and improve the features, content, and services available through the Site; and
• To contact you regarding new Site features, topic-based news alerts, products, and product and service buying opportunities.
Internally, we use Aggregate Information in a number of ways to improve the Site and its content and services. The Aggregate Information helps us determine how much our customers use parts of the Site, so we can improve our Site to assure that it is as appealing as we can make it for as many people as possible.